The retail retail and franchise forum
dedicated to Africa
JUNE 20
2025
Jardin d'Acclimatation, Paris
Organized by
& 
Organized by 
&
Co-hote
Our sponsors
Country in the spotlight
Nos sponsors & partenaires
AFRETAIL's mission is to bring together
international brands & qualified retailers
to promote expansion opportunities in Africa.
Forum objectives
Deciphering the stakes
To provide an in-depth vision of the crucial issues facing the African continent, enabling retailers to anticipate challenges and seize strategic opportunities.
Facilitating exchange
Create a platform for local retailers and distributors to meet and and distributors, fostering mutually beneficial partnerships.
Creating Opportunities
Generate tangible business opportunities for both retailers and local and local distributors alike, by creating a dynamic environment where ideas ideas become reality.
Supporting expansion
Proactively support expansion strategies in Africa, providing strategic support to retailers while meeting their expectations retailers expectations.
Agenda
panorama des tendances du retail dans le monde
Conference
Découvrez les nouvelles zones de croissance du retail et explorez les stratégies d’implantation des enseignes à l’international. Entre marchés émergents et nouveaux formats, identifiez les tendances qui redéfinissent le paysage du commerce spécialisé.
Growth, transformation and challenges: deciphering current African realities
Conference
Decipher the successes, challenges and opportunities of a fast-changing market, and understand how companies can play a key role.
Keynote Nhood
Conference
Nhood, a renowned real estate company and co-host of the AFRETAIL forum, will unveil its projects and real estate solutions to support the development of retail in Africa.
ENSEIGNES FRANÇAISES EN AFRIQUE : ENTITÉS A BOYCOTTER OU LABELS DE QUALITÉS
Conference
Dans un contexte de redéfinition des relations économiques entre l’Afrique et la France, comment sont perçues les enseignes françaises sur le continent ? Cette conférence analysera les enjeux d’image et les attentes locales pour renforcer une présence positive et durable.
Build and amplify your reputation in Africa
Conference
Developing visibility in Africa requires an approach adapted to the realities of the continent. Between brand building, local adaptation and choice of communication channels, this conference will unveil the essential strategies and tools for building a strong brand and ensuring a lasting foothold on the continent.
Expert round table
During this round-table discussion, retail experts will decipher winning strategies for setting up in Africa. From the choice of formats, partnership models and operational challenges, they will share the keys to success and the pitfalls to avoid for successful expansion on the continent.
PARTENARIATS DURABLES EN AFRIQUE ?
Accompagner efficacement ses distributeurs et franchisés est un levier clé pour un développement réussi en Afrique. Cette table ronde mettra en lumière les initiatives, les défis et les bonnes pratiques en matière de transmission, de formation et de construction de relations solides et responsables.
Présentation ONG RESEAU DES FEMMES SOLIDAIRES INTERNATIONALES
Speech
REMERCIEMENTS
Mots de clôture de la matinée
ATELIERS
- Construire une relation équilibrée entre franchiseurs et franchisés
- Comment lever les freins d’accès au marché africain ?
Exhibition stands and B2B meetings
The afternoon promises total immersion in retail projects in Africa. Retailers, take advantage of this show to present your products and establish strategic partnerships with African distributors and master franchisees. Franchisees and distributors, discover the expansion plans of our brands at our stand exhibitions. BtoB meetings will provide an ideal opportunity to establish fruitful collaborations.
REMISE DE SAC CADEAUX AFRETAIL
Presenting brands
Bois de Boulogne, Rte de la Prte Dauphine à la Prte des Sablons, 75116 Paris, France
