After a first edition that brought together 150 participants in 2024, AFRETAIL reached a new milestone in 2025. Held on June 20, 2025, at the Jardin d'Acclimatation in Paris, this second edition brought together more than 200 professionals, demonstrating the growing interest of retail players in the opportunities offered by the African continent and the rise in popularity of the event. This new meeting offered a program structured around strategic presentations, sector-specific round tables, and B2B meetings promoting connections and opportunities for collaboration.

The changes in the retail sector on the continent, new consumer behaviors, and the growing structuring of major African urban hubs fueled high-level strategic discussions. These exchanges were enriched by the presence of major players and leading partners such as Air France, Canal+, Auchan, and Forbes, who came to share their perspectives, feedback, and ambitions for African markets.

The 2025 edition thus confirms AFRETAIL's positive momentum and its position as the leading platform for understanding African markets and encouraging strategic partnerships. The event also enjoyed increased visibility in the trade press.

True to its commitment to social responsibility, AFRETAIL also continued its solidarity efforts by donating part of its profits to the Réseau des Femmes Solidaires Internationales (RFSI), an organization dedicated to empowerment, the defense of rights, peace, and gender equality, which is particularly active in the Democratic Republic of Congo.