JUNE 30, 2026 | PARIS
3rd EDITION
AFRETAIL: The retail and franchise forum dedicated to Africa
Conferences, networking, B2B meetings, and business opportunities for players wishing to establish themselves and grow in African markets.
The retail forum retail and franchise
dedicated to Africa
JUNE 30, 20
, 2026
Jardin d'Acclimatation, Paris
Organized by
& 
Organized by 
&
AFRETAIL, an unmissable event
AFRETAIL's mission is to connect international brands and qualified retailers in order to promote expansion opportunities in Africa.
Deciphering the Issues
Providing an in-depth view of the crucial issues facing the African continent, enabling brands to anticipate challenges and seize strategic opportunities.
Facilitating Exchange
Create a platform conducive to bringing together brands and local distributors , thereby promoting mutually beneficial partnerships.
Create Opportunities
Generate tangible business opportunities for both brands and local distributors, by establishing a dynamic environment where ideas come to fruition.
Supporting Expansion
Proactively supporting expansion strategies in Africa, offering strategic support to brands while meeting the expectations of retailers .
Schedule
overview of global retail trends
Conference
Discover new areas of growth inretail and explore the strategiesbrandsare usingto expand internationally. From emerging marketsto new formats, identify the trends thatare redefining the landscape of specialty retail.
Growth, transformation, and challenges: deciphering the realities of Africa today
Conference
Decipher the successes, challenges, and opportunities of a rapidly evolving market and understand how companies can play a key role in it.
Keynote Nhood
Conference
Nhood, a renowned real estate company and co-host of the AFRETAIL forum, will unveil its real estate projects and solutions to support the development of retail in Africa.
FRENCH BRANDS IN AFRICA: ENTITIES TO BOYCOTT OR QUALITY LABELS
Conference
Against a backdrop of redefined economic relations between Africa and France, how are French brands perceived on the continent? This conference will analyze image issues and local expectations in order to strengthen a positive and sustainable presence.
Developing visibility in Africa requires an approach tailored to the realities of the continent. From brand building and local adaptation to choosing communication channels, this conference will reveal the essential strategies and tools for building a strong brand and ensuring a lasting foothold on the continent.
Expert roundtable
During this roundtable discussion, retail experts will analyze successful expansion strategies in Africa. From choosing formats and partnership models to operational challenges, they will share the keys to success and pitfalls to avoid for successful expansion on the continent.
IN AFRICA?
Effectively supporting distributors and franchisees is a key lever for successful development in Africa. This roundtable will highlight initiatives, challenges, and best practices in terms of knowledge transfer, training, and building strong, responsible relationships.
Presentation of the NGO INTERNATIONAL SOLIDARITY NETWORK OF WOMEN
Address
ACKNOWLEDGEMENTS
Closing remarks for the morning session
WORKSHOPS
- Building a balanced relationship between franchisors and franchisees
- How can barriers to accessing the African market be removed?
Exhibition stands and B2B meetings
The afternoon promises a total immersion in retail projects in Africa. Retailers, take advantage of this trade show to showcase your products and establish strategic partnerships with African distributors and master franchisees. Franchisees and distributors, discover retailers' expansion projects at our exhibition stands. B2B meetings will provide a unique opportunity to establish fruitful collaborations.
AFRETAIL GIFT BAG DELIVERY
The brands present
Organized by
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